.au Direct Domain Names
If you have a website or a domain name, you must read this!
Register your .au domain name by 20 Sep to avoid losing it to a competitor!
On 24 March 2022, the Australian Cyber Security Centre (ACSC) released a shorter, simpler domain name (.au) to Australians. For business owners, this can be a great asset for your business’s digital brand.
All names created prior to 24 March 2022 will be reserved from being registered as .au names for the six-month Priority Allocation Period. So, if your business has an existing eligible .au domain name (e.g. .com.au and .net.au), you have until 20 September 2022 to apply for Priority Status to register the .au direct match of your name.
If you choose not to apply for the exact match of a name before 20 September, it will become available to the general public. This means your competitors will have access to your .au name and will be able to register for it.
All your existing domain names will all continue to operate as normal.
How to apply
For holders of eligible .au domain names (e.g. .com.au and .net.au), you will be able to apply for Priority Status via your registrar or any other accredited registrar offering .au direct domain names during the Priority Application Period. As with standard domain name registrations, fees will vary between registrars.
You will need a priority token (or authorisation code) for your application to be accepted, and your eligibility will be checked upon application.
Click here to apply for your priority token: https://priority.auda.org.au/
For more information about the Priority Allocation Process, including essential details about contested names, please click here: